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Of all the services I offer, SEO is probably my favorite – it combines art and science in a perfect, nerdy storm. But what is it?
Simply put, search engine optimization is the practice of improving a website’s ability to appear first on search engine results pages.
This is important because of the way people use search engines. Essentially, when we are after a product, service, or information, we put what are called “keyword” into a search engine. The search engine (let’s be real – it’s typically Google) then goes through all the web pages it has categorized, or indexed, and attempts to provide relevant, useful content to the searcher. Typically, the top several results are the ones that the search engine places the most trust in, and by extension the ones people are most likely to click.
If our website is in the first results for commonly searched, relevant keywords, we are much more likely to make a sale, extend our outreach, and develop a strong web presence.
How’s SEO Work?
Search engines – even Google – aren’t as smart as human beings. In order for them to know what a page is about, and therefore what kinds of searches it is relevant to, they use several parameters:
1: The page’s title – a properly constructed title is pleasant for the reader and easily understood by search engines.
2: The pages headers – these break the text up into related chunks. Properly utilized headers are nice for the reader and necessary for search engines to know what a page is about.
3: The content – the search engines want good, natural content that readers enjoy. Gone are the days of faking it. The most important part of SEO is a good writer. (wink, wink!)
4: Miscellaneous, difficult-to-modify parameters – the age of the website, how many visitors its received, its loading speed, how many people link to it or share it on social media, etc. I find that this stuff takes care of itself if we handle the other parameters correctly.
A skilled SEO can evaluate, research, and improve these components of our web site, and therefore improve rankings and sales. Best of all, it’s relatively low cost, quick to enact, and efficient in cost-benefit ratio. Also, it’s fun.
Strategies Designed for Your Business
Everyone’s site requires a different strategy. Depending on your goals and needs, we can work together to create an affordable, long-lasting campaign that improves your rankings, increases traffic, and leads to more sales. Call me or drop a line to get started!